Patch Bay is a blues rock fusion band from Niagara, Ontario. The band's logo and overall branding needed to reflect a combination of gritty, timeless rock sensibilities with a modern, tech-inspired twist—particularly drawing inspiration from the world of music production. The logo fuses bold, iconic design elements from bands like AC/DC and The Black Keys, with subtle nods to recording software and electrical symbols, capturing the essence of both analog and digital music creation.